Film
The characteristics of a mainstream film is usually a
Hollywood blockbuster like Furious 7 and Terminator Genisys. Some important characteristics for a
mainstream film is the production. The production has a lot of money invested
into it so it has the best quality cameras and microphones.
Mainstream Films have many outlets of distribution. A common
distribution technique is through the cinemas. A mainstream film is distribution
to every major cinemas.
The audience that a mainstream film targets is anyone that
like a specific actor or film series like Arnold Schwarzenegger and the
Terminator film series or Vin Diesel and Fast and Furious franchise.
Mainstream films is shown through
red carpets premier and sometimes is distributed through mainstream cinemas
like Odeon.
A way mainstream films get marketed is through partnership
with companies like Duracell.
The characteristic of an independent film is a film that is
produced outside of the major film studio system. Independent films are Distribution
through entertainment agencies.
Independent films target audience is similar to mainstream.
Most independent films target a specific group or gender. An example like
Clerks there target audience is people who like late night entertainment.
An exhibition for an independent film would be held at a
small local cinemas like Picture House.
A way of independent films are marketed is by doing
partnership with local businesses.
Niche production usually use a home camera and talks about different
things. An example is they can talk about the community.
Niche production usually goes through mainstream and independent
cinemas. Also they can go through Blue ray and DVD.
Niche production is target audience are to educate people.
An exhibition of a niche production is through local and
mainstream cinemas.
A way they market niche production is through giving leaflets
and over social media.
