Film

The characteristics of a mainstream film is usually a Hollywood blockbuster like Furious 7 and Terminator Genisys.  Some important characteristics for a mainstream film is the production. The production has a lot of money invested into it so it has the best quality cameras and microphones.

Mainstream Films have many outlets of distribution. A common distribution technique is through the cinemas. A mainstream film is distribution to every major cinemas.

The audience that a mainstream film targets is anyone that like a specific actor or film series like Arnold Schwarzenegger and the Terminator film series or Vin Diesel and Fast and Furious franchise.

Mainstream films is shown through red carpets premier and sometimes is distributed through mainstream cinemas like Odeon.

A way mainstream films get marketed is through partnership with companies like Duracell.

The characteristic of an independent film is a film that is produced outside of the major film studio system. Independent films are Distribution through entertainment agencies.

Independent films target audience is similar to mainstream. Most independent films target a specific group or gender. An example like Clerks there target audience is people who like late night entertainment.

An exhibition for an independent film would be held at a small local cinemas like Picture House.

A way of independent films are marketed is by doing partnership with local businesses.

Niche production usually use a home camera and talks about different things. An example is they can talk about the community.

Niche production usually goes through mainstream and independent cinemas. Also they can go through Blue ray and DVD.

Niche production is target audience are to educate people.

An exhibition of a niche production is through local and mainstream cinemas.

A way they market niche production is through giving leaflets and over social media.